She is working with Elizabeth Arden to come up with her perfume.
“I have always loved how fragrance can shape a memory…the way certain scents remind you of events and people that are imprinted in your thoughts,” People Magazine quoted Swift as saying.
“Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance,” she added.
The singer is involved in all aspects of the fragrance, from its notes to packaging and advertising.
Though, there’s no word yet on what precisely ‘eau de Taylor’ will smell like, people will come viz a viz with the perfume, when it launches in the fall of next year.
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