Halloween How-To

Shadows of a thousand years rise again unseen, voices whisper in the trees, “Tonight is Halloween!” – Dexter Kozen

Every year the IMPO ladies try to come up with a costume that’s better than the last; try to outdo ourselves with wigs, clothing and of course, makeup!

Sometimes envisioning our Halloween costume is easier than the actual execution so the IMPO Pros thought we would post a few easy to follow, step-by-step instructions on how to replicate some classic and current popular characters.

We hope this helps you get into the spirit of the season and solve any dilemmas of trying to decide “what” or “who” to be for Halloween!

Mad Hatter Johnny Depp Version 1: “No wonder you’re late, this watch is exactly two days slow!”  If you are as mad as a hatter then you will love both our versions of this character!

Step 1: Prime face!

Step 2: Foundation - using a foundation brush or dampened sponge, apply Ben Nye Crème makeup in white all over the face, neck, ears, chest or wherever you have exposed skin. You can find Ben Nye products (or similar items) in beauty supply stores, online, and at stage makeup and theatre stores for as little as $4.50 each.

Step 3: Contour - create a heavy contour with a deep burgundy blush in hallows of the cheeks, along the sides of the nose and nasal labial folds, jaw line and lightly at temples and sculpt cheekbones.

Step 4: Eyes - using Make Up Forever Aqua Cream #7 Fuchsia apply under the eye where natural under-eye circles would appear.  Taking the same deep burgundy blush color from Step 3, apply under the eye in the outer corner and smudge (see picture above for reference).  Switch to a clean brush and apply Make Up Forever Aqua Cream #20 Intense Blue to lid and crease and blend.  Using a grey colored eyeliner pencil, line the lower water line. For white eyelashes either apply colored false lashes or try Make Up For Ever’s Lash Fibers, which dries white on lashes.

Step 5: Lips – for a made to last mad hatter pout, try using a long wear lipstick and complimentary lip liner, like M.A.C. Pro Long Wear Lip Crème in Faithfully Yours and to make certain that your color lasts all thru the night, blot after first application and reapply! If you find that the color is too dark for your taste, lighten it up with a pinker toned hue.

Step 6: Set - using a large, fluffy powder brush or powder puff, set the makeup with a translucent powder like Make Up Forever HD Powder or RCMA powder. To really secure your makeup spritz your face with Cinema Secrets Super Sealer Spray.

Tip: if you have the orange wig and top hat, but no hair for eyebrows, try carefully snipping a few fibers off the end the wig and attach to eyebrows with Duo Lash Glue!

Mad Hatter Version 2:

Step 1: Prime (same as above).

Step 2: Foundation – instead of the white face Hatter above, switch to a very light cream foundation and apply all over face, neck, ears and other exposed skin, including the lips.

Step 3: Set – using the same powder above and application method, create a totally matte finish on the skin.

Step 4: Brows – using a dark (black) eyebrow or liner pencil, fill in and thicken brows and exaggerate and elongate.

Step 5: Contour – using a bronzer or taupe eye shadow, contour and sculpt cheekbones and nose.

Step 6: Eyes – from lid to brow apply Bobbi Brown Long-Wear Cream Shadow in Shore.  Line upper lash line with liquid liner and flick up at outer corners, use a black eye shadow to darken the liquid liner and smudge that same color under lash line.  Using a black kohl eyeliner, line the upper and lower water line.  Apply false lashes to both the upper and lower lash line and use mascara.  The more dramatic the false lash the better so get creative!

Step 7: Lips – using a dark plum lip liner, round the cupid’s bow and create a “heart” shape on the lip, fill in.  Using a coordinating lipstick or gloss, paint the “heart” shape and blot.  Reapply for stain effect.

Zombie Version 1: As Vincent Price chants in Thriller, “Darkness falls across the land, the midnight hour is close at hand, creatures crawl in search of blood, to terrorize your neighborhood!”

Step 1: Foundation – apply Bobbi Brown Stick Foundation in a very light stick color all over the face, neck, hands, ears and whatever skin may be showing.

Step 2: Contour – using Mehron Fantasy FX grey cream color, lightly hollow out the cheekbones, eye sockets, under eye area where dark circles would naturally appear, nose holes, neck and in the natural hollow areas of the clavicle.  Contour sides of the nose and jaw line and darken the insides of the ear.

Step 3: Eyes – using a red cream color smudge lightly under eyes and blend (see example photo above).  Use a red lip pencil to line the inner rim of the eye as well as top and bottom of your lid for the undead eye look and/or apply and smudge black eyeliner pencil to top and bottom eye area (remember, you are not concerned about neatness).  Smudge black slightly into the socket area.  Apply mascara if you are so inclined and if you really want to create an undead appearance, smear that mascara a little with your fingers.

Step 4: Lips – either go for glamour and use a red lipstick or go for gross and apply black pencil or lipstick onto the lips, the choice is yours.

Step 5: Veins – using a Ben Nye Bruise Wheel (see photo below) and a very thin eyeliner brush, draw veins near eye socket, down neck, nostrils, on forehead, cheeks, chest, corner of mouth, chin.  Veins are light purple/blue tones.

Step 6: Set – using a translucent, loose powder and a powder puff, lightly stipple powder on to set all the makeup.  Reapply veins if color appears to have dulled because of the powder, but make sure to reset any cream colors you are using.

Step 7: Blood - add some theatrical stage blood in a gel form here, there and everywhere, and you’re ready for a night of haunting the streets!  We recommend Ben Nye Thick Blood.

Zombie Version 2:

Step 1 and Step 2: same as above.

Step 3: Set – using a translucent powder and a large, fluffy powder brush.

Step 4:  Eyes – only using a black powder eye shadow, apply all over lid, contour and blend up to brow bone.  Also apply under eye (think skeleton eyes when hallowing out the under eye area and socket).  Using a blue eyeliner pencil or gel liner, line the bottom, inner water line.

Step 5: Lips – using the same black shadow, smudge on to the lips.  The natural dryness of the powder shadow will settle into the fine lines of the lips making them appear deathly.

Vampire: The IMPO Pros are totally team Edward, however we prefer our vampires to be a little gritty a la True Blood! Vampire or Dracula makeup has to be one of the easiest to replicate because you can apply “old school” style or glamorize it for modern times!

Step 1: Prime the face and neck.

Step 2: Foundation – using either a white cream based foundation or a very light, porcelain skin toned, matte foundation (like those listed on previous looks above). Apply with a sponge or synthetic makeup brush all over face, ears, lips, neck and blend.  You can reapply to build coverage.

Step 2: Contour – For Dracula, use a light grey cream color base, hallow out cheekbones and temples.  Contour sides of nose and jaw line and blend.  For Edward Cullen, set foundation first with powder and then use a light taupe colored, matte eye shadow or very light bronzer for contour.

Step 3. Set – using a translucent loose powder, set cream or liquid makeup with brush or puff.

Step 4: Brows – using a black pencil or powder, darken and fill in brows.  For old school, Dracula, over exaggerate and elongate brows.  You can also use a dark brown if the black color feels too dramatic.

Step 5: Eyes – For Edward Cullen, use a vanilla, neutral toned, matte eye shadow from lid to brow and blend. Use the same light taupe eye shadow mentioned in Step 2 to lightly line the upper and bottom eye area to create a smoldering effect.  Apply Vainglorious, a burgundy powder shadow from M.A.C.’s Venomous Villains collection under the eye area where natural dark circles would develop and blend.  For old school Dracula, use a combination of the burgundy eye shadow and a dark grey, matte shadow on lid, crease and under eye area and blend.  Keep the brow area clean and sculpted.  Drag dark colors into the inner eye socket.  Line the inside of the bottom water line with a black kohl pencil.

Step 6: Lips – using Ben Nye Lip Color in Natural, apply to lips and blot for stained effect (use a deeper version on Dracula if desired).  Add some theatrical stage blood dripping down corners of the mouth for Dracula and puncture marks on the neck for added drama and don’t forget your fangs!

Step 7: Veins – for the Dracula character use a burgundy lip pencil, draw veins near temple, under check bone, across forehead and darken in the cleft of the chin.  Set all makeup again with loose powder.

Cruella De Vil (Glenn Close) Version 1: "Cruella De Vil, Cruella De Vil, if she doesn’t get you, no evil thing will…"

Step 1: Prime the skin!

Step 2: Foundation – using a light, matte cream or liquid foundation, the Pros love Chanel Mat Lumiere Foundation and set with loose, translucent powder.

 

Step 3: Brows – darken and thicken brows with pencil or powder and elongate brows outward for drama.

Step 4: Eyes – apply Smashbox Shimmer Shadow in Ambient from lid to brow and extend outward following the overdrawn brows and blend into cat eye angle.  Using liquid, black liner or gel on both the upper and lower lash line and extend outward, but do not connect the lines in the out corners. Apply false lashes.

Step 5: Contour – using a light, powder bronzer, contour cheekbones and blend onto temples and jaw line.

Step 6: Lips – using a true red lip liner and matte lipstick, fill in and overdraw lips.  Blot and reapply for long lasting staying power!  The Pros recommend Lipstick Queen Red Sinner for this character.

Cruella De Vil Version 2:

Step 1 and Step 2: follow the same as above.

Step 3: Brows – using Ivory soap and a baby toothbrush, erase natural brows by dampening the toothbrush with Evian Spritzer and rubbing it into the soap.  Tack down the brows and let dry.  Set with translucent powder and apply a white cream eye shadow on top of brows.  Then using a dark brown brow pencil from Anastasia’s collection, draw a thin brow above your natural brow line and set again with loose powder.

Step 4: Eyes – using Bobbi Brown Long-Wear Cream Shadow in Shore, apply to lid and crease and blend into the white cream shadow to diffuse any lines of demarcation.  Line upper lash line with liquid liner and flick at outer corners.  Apply false lashes to upper and lower lash lines.

 

Step 5: Contour – using same method and product listed above.

Step 6: Lips – again the Pros recommend Lipstick Queen Red Sinner to complete this modern day Cruella look.

PRO TIPS AND TRICKS:

If you are in a pinch for time, try the new Halloween Beauty in a Box kits sold at Sephora. They include all the products you need with instructions on how to create a Vampire, Sexy Kitten, Peacock, or Vegas Showgirl. Best part is, they are only $26!

FALL BACK!

The Pros agree that our favorite time of the year is between the months of September and November, thus we begin our search for new wardrobe items, both clothing and makeup. 

During our quest, we couldn’t help but notice the touch of feline femininity seen throughout the colors and textures that definitely make Fall 2010 our most favorite season. Bold, striking, and maybe a little high maintenance, the sassy trend is one to sink your claws into.

IMPO sent Makeup Pro, Cathi Singh, out to investigate and report on all the latest Fall trends.  She says, “it’s all about clean skin, long lashes, dramatic shadow, rich velvety colors, and soft luxurious cream blushes and lip colors.”

Your first step to achieving a new Fall look begins with Foundation because healthy skin is always in, but this season the focus is refined and polished, with a less dewy sheen.  Our picks are Chanel Pro Lumiere for a semi-matte silky finish and NARS Sheer Matte foundation.

Nothing screams sex kitten like a fierce cat eye using liquid liner and new user-friendly products give this classic a helpful update. Felt tip liner pens give beginners and Pros alike the benefit of a perfectly smooth line with just a flip of the wrist.

Our favorites are; NARS Stylo Pen, Benefit Magic Ink and Smashbox Liner Pen from the Heartbreak collection.

Pro Tip: When shopping for your felt tip pen, make sure to check the size of the pen tip as it will affect how defined or dramatic it applies onto your eye. Not all pens are created equal. Also, add a modern twist to your cat eye by applying a jewel toned soft pencil around the rim of the liquid liner or smudged over it.

We sipped on pumpkin spice lattes while viewing the Fall 2010 eye shadow collections - bronzes, coppers, smoldering browns, grays, and blacks.  Green tones are usually a part of every fall/winter season, but this is the year of the humid, khaki green. The military jacket, moss colored, shade with a hint of gold for that chic finish.

Pro picks; Guerlain Terracotta Fard Indien Mineral Eye Shadow in Jungle Dust is a deep green with gold shimmer that has a built in sponge tip applicator. Perfect for the get up and go lifestyle. Also check out their shadow quad called Bronze Dore 481, which has a beautiful olive green and complimenting colors.

Indulgent, dessert like chocolate browns are also a must for Fall and the Pros are head over heels for llamasqua’s Cream Eye Shadow in Destroy, which has a satin finish with a rich terracotta pigment. Delve and Inhale are two more decadent and delicious colors to add to the autumn palette.

 

Urban Decay gets a huge gold star for their Naked Palette. It’s stocked with the gamut of bronzy browns and a deep pigmented black, as well as two eye pencils to finish off the frisky feline set.

For the ultimate in luxurious shadow, Dior has created the Minaudiere Clutch for the smoky eye enthusiasts. Amenities include classic Dior hounds tooth pattern, gold accents, and two warm glossy lip colors. This clutch is exclusive to Dior's Holiday Collection 2010 not yet available in stores.

To line your eyes, try Stila’s Smudge Stick Waterproof Liner in Moray, which is an intense olive green with blendable texture. For understated color, mix bluish green colored pencils with charcoal shadows.

Lashes are all about length this season, so the Pros suggest Make Up For Ever’s Aqua Smoky Lash Waterproof Extra Black Mascara with an elastomer high-density brush, which makes reaching lash roots easy and creates incredible separation.

Just like fashion, brows have trends too and this season, brows are taking a back seat to prominent eye or lip color due to the rising trend of lightening, highlighting and erasing brow hair. If you don’t want to dye your brows, try a lighter application with your brow pencil, or even a shade or two lighter with a powder.

Understated and soft cheeks that have just a kiss of color are a must this season and at the top of our Fall 2010 list is Senna’s Cheeky Cream Blush in Petal.  We also love Senna’s new color Hue from their latest collection, which is a sheer matte blush.

Lady GaGa isn’t the only one embracing an orange lip; this feline look rocked the runways. Tangerine lips worn with bronzer, black eyeliner and mascara will immediately make your look current and fresh.

Not to mention the orange tones warm up the skin and help maintain that tan we are desperately trying to hold on to.  Sisley Hydrating Long Lasting Lipstick in L30 or L11 is our choices when rocking this trend.

  

Burgundy lipstick is another one of our favorite trends this season. Nothing says cozy like a rich berry stained lip, fluffy sweater and good book. In our case the book is usually a fashion mag, but tomato tomahto.

The Pros love Dior Addict Lip Color in Pinstripe Plum, as seen below on French actress, Marion Cotillard in Vogue Magazine.

We also are smitten with MAC Lipstick in Kittenish from the Fabulous Felines Collection exhibit some of the finest burgundy wine shades.  NYFW was laced with wine stained lips this season, like a 1930’s prostitute on the L.A.M.B. runway created with MAC cosmetics.

PRO TIPS AND TRICKS:

Fall 2010 is all about smoldering, sensual lips in jewel toned colors and we love the fact that lipstick is making a major comeback, but the Pros are so over trying to coordinate lip liners and lipstick colors!  We recommend trying Cargo Cosmetics The Reverse Lip Liner, which comes in two shades, Light or Medium/Dark.  This liner is a natural colored pencil that adds definition and fullness to the lip line and locks color in place.  Check out Cargo’s great how-to instructions below: