The Makeup Show 2011 - Los Angeles

The Pros are excited to attend this year's The Makeup Show on February 26th and 27th at the California Market Center in Los Angeles.  This event is a highlight that we look forward to each year because it is a gathering of some of the top Pros in our industry.  The mentors we turn to for advice, collaboration and continuing education will all be in attendance.

We have been attending this event for the past 4 years now both in New York and Los Angeles and this year we are excited to catch up with fellow artists that are representing some of the biggest brands in professional artistry and to discover new techniques that can take our makeup skills to the next level.

The Pros will also be attending the Blogger Preview Party and a reception honoring Maurice Stein, who is a legend in our industry having worked with many top celebrities, Grammy award winners and three US Presidents!  He is also the owner of Cinema Secrets, which is a cosmetics, hair and special effects supply store located in Los Angeles that provides product to every major studio, professional makeup artist, hair artist, celebrity, as well as the general public.  If Cinema Secrets doesn't carry it, it doesn't exist!

The Makeup Show Los Angeles is also the place to learn to become a makeup artist directly from the best in the business or if you already are a Pro, fine tune or learn a new skill that will boost your marketability.  This year top artists from Make Up For Ever will inspire you with their incredible workshops, as well as attend Makeup 101 with Orlando Santiago or Airbrush 101 with Myles O'Reilly.

Interested in the editorial industry?  Then attend Understanding Photo with Jon Hennessy or for bridal artists, you won't want to miss The Modern Bride seminar with Jo Levy for Becca Cosmetics. Legendary artist, Eugenia Weston will be demonstrating the art of perfecting eyebrows in her Master Workshop-The Art of Brows and Kathy Aragon will be conducting a workshop on achieving Essential Eye looks.

Need to be schooled on hair?  Guru Daven Mayeda will be teaching Basic Hair Styling for Makeup Artists this year and will show you how to maximize your career by understanding hair products, principals and fundamental techniques.  Danessa Myricks will show you how to achieve a perfect canvas in her hands-on workshop Perfect Skin and Joanna Schlip will be conducting a Master Workshop on how to achieve Everyday Hollywood Beauty.

Are you a makeup artist interested in getting into the local Union 706?  Then don't miss Susan Cabral Ebert's seminar called State of the Union.  Susan will tell you exactly what you need to do to become a makeup artist on Union film and television shows. Michael DeVellis for The Powder Group will help you learn how to capture long term success in his Marketing Your Career Now seminar and you must attend Women In The Industry with legends Eugenia Weston, Eve Pearl, Crystal Wright, Joanna Schlip and Danessa Myricks as they walk you through what it takes to to become a brand creator, bridal and beauty artist or Department Head on major television and motion pictures.

Esteemed artist Pati Dubroff, whose worked has graced the magazines of Vogue, Vanity Fair, W, InStyle and Harper's Bazaar and who is called on by A-List Celebrities such as Gwyneth Paltrow, Julianne Moore, Drew Barrymore and Gisele Bundchen, will be on hand to demonstrate and share many secrets on how to become a successful celebrity artist in her workshop Making Up.

For a list of all education opportunities - click here!

As if this wasn't enough, all the major industry brands will be on hand for discount shopping and demonstration directly at their booths. Exhibitors include: Alcone, BeautySoClean, Cinema Secrets, Crown Brush, Dermalogica, Dinair Airbrush, Embryolisse USA, Eve Pearl, Face Atelier, Frends Beauty Supply, Graftobian, Hakuhodo USA, Inglot Cosmetics, Kett Cosmetics, Kevyn Aucoin, Make Up Designory, Make Up For Ever, Mehron, Naked Cosmetics, Naimies Beauty Center, Nigels Beauty Emporium, Obsessive Compulsive Cosmetics, Senna Cosmetics, Smashbox, Stila Cosmetics, Temptu PRO, Yaby Cosmetics, Youngblood Mineral Cosmetics and Yves Saint Laurent, just to name a few.

For a complete list of exhibitors - click here!

The Pros are looking forward to interviewing renowned makeup artist, Victoria Stiles and Liz Yu owner and creator of Yaby Cosmetics!  We also can't wait to catch up with our YouTube friends Koren Zander from EnKoreMakeup and Eleesa from PurseBuzz because these two always have their fingers on the pulse of what is bigger, better and happening in the makeup industry!

On the Main Floor, we can't miss Academy Award Winning Makeup Artist, Ve Neill as she talks about the new SyFy show, Face Off! Ve is a judge on the show and she will takes us on a behind-the-scenes look in her seminar Face Off: Inside the SyFy Reality Show on Sunday.

We will definitely be stocking up on our disposable supplies because the discounts offered from industry stores like Alcone, Cinema Secrets, Frends, Naimes and Nigel's can't be beat!  So if you need sponges, puffs, mascara wands, brush cleaner or even if you need empty palettes, we highly recommend purchasing them at this event!

There is still time to get advanced tickets to this event - click here and if you see any of the IMPO Pros at The Makeup Show, make sure to say hello!  We would love to meet you!  See you there!

5 YEARS OF GLAM - DON'T MISS THE MAKEUP SHOW NYC!

Come One, Come All to the Makeup Artist Event of the Year!!

The Powder Group and the Metropolitan Pavilion Proudly Present the
5 Year Anniversary of The Makeup Show in New York City!

If you are a professional artist then come join the party!
Sunday, May 16 and Monday, May 17, 2010

9 a.m. - 6 p.m. daily

Metropolitan Pavilion

125 West 18th Street

New York City

To celebrate this milestone, The Powder Group has pulled out all the stops with appearances and hands-on workshops from some of the biggest names in the country! This is a rare opportunity to learn from the best in the biz and get experienced, professional advice from makeup artists who are trailblazers in this industry. The forums, insider tips, and workshops alone offer information that no text book can ever teach you!

Hear from Keynote Speakers such as Make Up Forever Creator, Danny Sanz, Charlie Green (“Blush” and “Project Runway”). Avatar’s Tegan Taylor and Joanna Schlip (celebrity artist extraordinaire and creator of RCK Body Glow). Also, catch Special Effects Artist Louie Zakarian from “Fringe” and “Saturday Night Live” as he speaks on transforming celebrities and creating our beloved characters on SNL for the past 15 years.

Accelerate your career, network with fellow artists from around the country, and improve your technique and marketing skills with over 40 seminars and hands-on workshops to attend!

Hands-On Workshops will be offered at an additional cost and are filling up quickly. If you would like to reserve your space to learn in a concentrated setting from incredibly talented artists like Orlando Santiago, Johnny Lavoy, Kathy Aragon and Jon Hennessey visit the website below for more information on booking and availability.

All the usual suspects (and amazing makeup artists) will also be in attendance; Kevin James Bennett, Eve Pearl, Sarah Lucero, Lori Taylor, Val Hernandez and dozens of others!

This just added: The Powder Groups own Michael Devellis will discuss two of the most important ways of promoting your work so you won't want to miss Portfolio & Website Focus forum.  Learn from a master!!!!

Also, Director of Artistry for the Powder Group, James Vincent, will present Kit Focus!  This workshop will include information on how to make the most of your professional kit and ensure that you have the exact product you need to be successful in all genres of artistry!

Bring a big tote bag because the discounts are hefty, the pro-only offers are one of a kind, and the new product launches are all items you will want to take home and put in your kit! 

With the biggest brands and over 70 exhibitors, including show sponsors Temptu, Make Up For Ever, Inglot, Alcone and Smashbox Cosmetics, artists will be able to update their kits with the most technologically advanced and quality cosmetics to apply to any field of makeup, be it high definition TV/film, special effects, print, or bridal work.

Hurry! There are less than 5 days left to purchase your advance tickets. One day ticket is $50/Two day ticket is $80 - student tickets available online with 10% discount/student ID must be shown at the door. Go to www.TheMakeupShow.com to purchase tickets and for more information and schedules.

Education + Cosmetics = POWER!

Upon my return from the Los Angeles Makeup Show put on by The Powder Group, I immediately reviewed all of my notes taken during the many educational seminars I was able to attend.  I wanted to organize all the information I learned because this year, The Makeup Show was jammed packed with career building instruction and tons of vendor booths that housed 60 pro-industry makeup companies!

With 3,000 makeup artists and students in attendance, The Makeup Show offered many hands-on workshops and keynote presentations that this Pro took advantage of thoroughly!

Eve Pearl’s “Market Yourself, Get the Job and Make Money in Front of the Camera” seminar was incredibly informative.  This Pro has not been asked to demonstrate a makeup application in front of the camera before, but after attending Eve’s presentation I feel less intimated and more capable of doing so if or when I am asked!

The “Working in Reality Television” forum was another highlight and James Vincent brought together a “cast” of extremely talented artists from the shows Ru Paul’s Drag Race, America’s Got Talent and So You Think You Can Dance, who told truthfully what it was like to work behind-the-scenes on a reality television show!

Victoria Stiles, who is an incredible makeup artist, based in Washington, D.C., taught two seminars this year.  “Back to the Future: using innovative products to create classic looks” and “Strengthening Your Online Presence.”  These two workshops were a Pro favorite and taught great tips on how to recreate classic looks using current products, as well as how to use Facebook and Twitter properly to promote a makeup artist’s business.

In the presentation “State of the Union,” Susan Cabral Ebert told the artists exactly what was needed in order to join the I.A.T.S.E. 706 and why it was important to belong to such a prestigious group (especially if you are an artist like this Pro and work in television and film regularly).  Getting first hand information straight from the “horses mouth” is much better than second-hand info coming from people who may not understand all of the logistics.

“Working in LA” was another forum where James Vincent, Lori Taylor (Smashbox), Bryin Smoot, Sarah Lucero (Stila Cosmetics) and Koren Zander were able to answer questions directly from audience members on how to properly approach an agency, set etiquette tips and the importance of being an educated artist.

KJ Bennett, Kathy Aragon, Joanna Schlip, Christina Farrell, Jon Hennessey and Orlando Santiago were also among the “heavy hitters” that held hands-on workshops and demonstrations on everything from Editorial Beauty to Airbrushing, to Bridal and Red Carpet makeup looks!

This year, The Makeup Show’s Diamond Sponsor was Make Up For Ever, along with two Platinum Sponsors, Temptu Pro and Inglot.  Crown Brush and On Makeup Magazine were also among the company’s that sponsored the show.

On the Saturday prior, The Makeup Show allowed unprecedented access to beauty and fashion bloggers.  This Pro, along with many other bloggers, attended an exclusive tour of the vendor booths by Michael DeVellis and James Vincent in order to preview products that were being launched at the show.  During this tour, we were allowed to preview MUFE’s newest HD Microfinish Blush and Aqua Cream collections, as well as the newest additions to the Dermalogica and Naked Cosmetics lines and we also received full-sized samples of SmashBox Cosmetic’s new Hyperlash Mascara, Halo Hydrating Perfecting Bronzer and OCC’s newest Lip Tar colors!

During the two-day event, this Pro also SHOPPED TIL I DROPPED!!! Stopping first at the Alcone booth to stock up on my favorite disposable sponges, Collyre Bleu Laiter Clear Blue Eye Drops and a Viseart 12-color neutral eye shadow palette (the best palette in my industry)!

I then made my way to the BECCA booth to pick up a few of their newest products.  My favorite BECCA Beach Tints now come in shades of Strawberry and Tangerine.  I have raved about these gorgeous, waterproof, crème stains in prior posts and I was thrilled to add these new colors to my personal and professional makeup kit.  I also purchased a Soft Touch Blush in Songbird from BECCA’s new Santa Rosa Collection.

As usual, the MUFE booth was packed especially with the launch of their new products.  This Pro decided that I needed to add the HD Foundations to my professional kit and MUFE was offering an amazing deal where I was able to purchase 6 popular shades for $120 excluding tax, which is half of what I would have paid retail!

Shuffling through the crowd I was able to make my way to the Temptu Pro booth where I watched many demonstrations using Temptu’s airbrush machine.  It’s amazing for applying foundation, contouring, highlighting and tattoo cover.  I purchased several Dura Pro Palettes that I added to my special FX makeup kit!

Embryolisse’s booth was my next visit and I was able to learn all about this product line directly from their Vice President, Michelle Shaffer.  This is a cult favorite of most professional makeup artists, found in most professional kits and makeup trailers, it is now easily available in the United States and it is affordable for all consumers.  Known for it’s ability to restore skin tone and elasticity while protecting your skin, Embryolisse creates a natural balance and minimizes risk of allergy.

Hakuhodo brushes are all hand made in Japan and are available either online or at many upcoming makeup artist shows (including the NYC Makeup Show & IMATS).  Established in 1974 in Kumano, Hakuhodo is one of the leading makeup brush manufacturers in the world!  This Pro could not wait to add a few of these brushes to my stockpile!

iNuovi Cosmetics launched their first United States booth at The Makeup Show this year!  This pigment rich, high intensity makeup line is developed in Italy, France and Japan.  This Pro fell in love with this product line last year and was so excited to view (play) with their top selling products!  I picked up iNuovi’s Probox (professional makeup luggage), which is a lightweight, easy to clean and stain resistant case that all my special effects makeup now calls “home!”

Eve Pearl Beauty's booth was hopping with the launch of 4 new eye shadow palettes, lipstick palette and her new HD Powder Foundations!  Always on hand to demonstrate her product line, Eve showed the crowd how to make the most of a client’s facial features.  This Pro has several of Eve’s products in my professional and personal makeup kit and I literally don’t ever work without using something from her product line.  From her famous Salmon Concealer to her gorgeous color line, Eve’s makeup can bring out the best in all women and it looks amazing on television and film!

Crown Brush's booth is always a crowd pleaser and with James Vincent showing the bloggers his “go to” brushes at the Blogger Preview, this Pro had to make a stop and pick up James’ recommendations!  Foundation brush, eye shadow blender and fan brushes all from the Badger Hair collection are now in my personal makeup bag (they were always in my pro kit)!

Obsessive Compulsive Cosmetics is making its mark in the world with its famous Lip Tars and at The Makeup Show they launched new colors, not yet available to the public.  Hoochie, Vapid and Complex are a stunning addition to the current Lip Tar line and will be available for Spring!

Face Atelier was my last stop because I wanted to give my full attention to learning about this innovative product line that is “all the buzz” in my industry.  Victoria Stiles was on hand demonstrating products and this line is the official makeup sponsor for Madonna’s Confessions Tour!  Face Atelier’s secret weapon is Silicone and their foundations are water resistant, while absorbing oil from the skin.  I purchased their Ultra Foundation Pro, Zero Minus and Zero Plus, which lightens or darkens foundation colors when added.  This Pro also purchased their Transforming Gel that magically transforms any loose or pressed powder into a “pool” of easily applied, lasting color that sets quickly!  Hello!!!  I am now able to turn all of my powder blushers and eye shadows into creams!

Whew!!!!  Needless to say, this Pro was t-i-r-e-d after two full-days of The Makeup Show (thank goodness I wore my flats), but some how I found the energy to run home and clean out my makeup kits to make room for all my new purchases!!!

Contributing Writer Pro, Cathi Singh, was also in attendance at The Makeup Show and she will be providing IMPO readers with more information about the seminars and vendor booths she visited, so stay tuned!

Click "here" and become a "fan" on this Pro's Facebook page to see more fun photos from The Makeup Show!!!  Also, make sure to subscribe to my other blog Epic Makeup if you are interested in going behind-the-scenes of television and film sets!  Click "here" and enjoy!

This Pro wants to thank all the hard working staff from The Powder Group for putting on an amazing show and is looking forward to next year!